We are happy to announce one to Jacknife is actually leading the brand new go-to-paign for Hard rock Hotel & Gambling enterprise Ottawa-the fresh new brand's basic-ever Canadian area! Since the Hard rock embarks for the a good $350M extension and you will rebrand, we have been honoured so you can profile a venture that not only remembers Hard Rock's legacy and amplifies the power during the Ottawa.

Known for delivering immersive recreation skills around the world, the tough Material� is definitely your favourite global destination for natives and you can people equivalent. The company is actually a captivating point in time of expansion and you may revitalization, and stage is determined for a grand starting of Canada's earliest Hard rock Lodge & Local casino � having Jacknife leading the brand new fees to cultivate the latest go-to-paign because of their Ottawa area.

HRI turned the original myself-possessed gambling company appointed an effective U

�The 350 mil buck expansion and you will rebranding will interrupt the resort, amusement, hospitality, and you can gambling areas within the East Ontario and you may past,� says Christine megapari codes Crump, President of Hard rock Hotel and Casino Ottawa. Canadians will no longer have to cross a boundary to experience all of that Hard rock provides. Jacknife's work coincides to your globe-classification performs and you can experience i deliver to our guests.�

The fresh range out of Jacknife's really works boasts an entire proper and creative development of the new go-to-paign, with a look closely at strengthening adventure and you will operating engagement around the every touchpoints. The fresh campaign commonly embody the fresh new essence regarding Difficult Rock's vibrant community, making sure the opening gets a great beacon for amusement candidates.

�We're pleased to work together having a global brand for example Hard rock during the particularly a crucial moment,� claims Mikey Richardson, Co-Inventor and you will Executive Creative Director in the Jacknife. �Top honors-to the brand new 2025 discharge gives us the opportunity to do one thing truly captivating-a promotion that not only celebrates Hard Rock's history and also amplifies the power in the Ottawa.�

It union emphasizes goal-determined storytelling, which have each other Jacknife and hard Rock Resorts & Local casino Ottawa focused on curating a smooth, high-perception brand feel which can lay the latest stage having a huge opening including not any other.

Hard-rock All over the world (HRI) the most globally acknowledged people with venues for the more 74 countries comprising 313 locations that are owned/authorized or addressed Accommodations, Gambling enterprises, Material Storage�, Live concert Venues and you can Cafes. Their Unity of the Hard rock� around the world commitment program rewards members getting undertaking whatever they like around the performing qualities worldwide. HRI in addition to circulated a joint venture named Hard rock Electronic for the 2020, an on-line sportsbook, retail sportsbook and you will sites gambling system. You start with a keen Eric Clapton guitar, Hard-rock has the new world's biggest and more than valuable type of authentic musical memorabilia during the more than 88,000 parts, which are showed at the their towns globally.

S. Best-managed Business of the Deloitte Private while the Wall Path Journal inside the 2021 possesses since been honored four times. Hard rock was also recognized of the Forbes among the many World's Greatest Companies, as well as Better Businesses for ladies, Variety and you will The new Grads and you can a leading High Company from the Traveling & Entertainment, Playing and you will Entertainment World. On the 2022 Global Playing Honours, Hard rock are called Home-Established User of the year for the next time in five years.

Hard rock Around the world currently retains funding levels regarding first money-grade get agencies: S&P Globally Critiques (BBB-) and you may Fitch Recommendations (BBB). For additional information on Hard-rock Worldwide, visit hardrock otherwise shop.hardrock.

Rideau Carleton Casino technically started since Rideau Carleton Raceway inside 1962, while the Canada's basic-previously five-eighths mile oval and contains been a switch element of Ontario's funnel racing people since. Because addition from gambling inside , the town out of Ottawa has had as much as $6 million a year and more than $106 billion as a whole money having holding Rideau Carleton Casino within this the fresh Federal Resource Part.

Which have hopeless anticipation of your own opening of your own the brand new Hard-rock Resorts & Local casino Ottawa, Rideau Carleton Local casino stays unlock 24/seven, ready to suffice their visitors with the exact same effort and you can thrill. Hard-rock is trying to build another type of county-of-the-ways recreation business that will in the future provide the fresh new renowned Hard rock brand so you're able to Ottawa and you can enliven the city including nothing you've seen prior. Future services will include a modern resorts construction with 150 bed room, in addition to twenty two rooms, expanded gambling floor along with 1,500 slots, 40 alive-actions table video game, and you will higher-limitation gaming. Website visitors can enjoy over 10 dining, pubs, and lounges, such as the renowned Hard rock Cafe and Council Pine Steakhouse. The hotel may also be home to the new antique Stone Shop, a-1,800 together with seat Hard-rock Live area, and real tunes memorabilia.

The new facility is a huge driver from jobs design and can utilize over 700 regional customers, shortly after complete. Hard-rock Hotel & Local casino Ottawa will stay the fresh culture away from area investment as a consequence of regional sponsorships and you may nonprofit partnerships, raising the lifestyle of owners and you may group equivalent since is established under Rideau Carleton Gambling enterprise.

Rideau Carleton Casino are manage from the Hard rock All over the world and you can governed of the Ontario Lottery and you may Gambling Firm (OLG). With OLG relationship, Rideau Carleton Gambling establishment demonstrates a regular commitment to responsible gaming with complete utilization of OLG's Plays that's approved from the RG Consider certification program.

For more information on Rideau Carleton Gambling enterprise, see rideaucarletoncasino

Jacknife is actually an independent, full-services innovative brand service based inside the Toronto, Canada. Along with 29 numerous years of business experience, Jacknife has been the leader in bringing outstanding marketing and you may creative methods to a diverse set of subscribers. Of the leveraging the fresh strong blend of proper innovation, Jacknife allows brands to build significant organization value from the electricity of innovation.